Check out our interactive AR dance game created for Vindija, a Croatian food company. Vindija looked for a way to introduce its new product line while contributing to the already great atmosphere of Šancirfest through fun and proactive content for all visitors.
Vindija's new campaign, "Full of juicy details", was visually directed to communicate a vibrant "disco" atmosphere, encouraging movement and positive vibes around keywords like #neon, #laser, and #disco. To seamlessly translate the campaign's essence to the event, we conceived an activation featuring interactive AR content that immersed visitors in the desired atmosphere. A custom-branded application took center stage within the promotional booth. Across the 10-day event, this booth invited everyone to embrace a carefree, colorful, and playful dance!
Across the 10-day event, this booth invited everyone to embrace a carefree, colorful, and playful dance!
AR technology seamlessly blended reality (visitors dancing before cameras) with created visual and auditory backgrounds (branded visuals synchronized with music). Messages like "TRUST DESIRE, TRUST INSTINCT, TRUST QUALITY, AND ENJOY SUMMER!" presented in neon lights accompanied the dynamic dance scenes.
Real-time capture of visitors' movements and a customized branded backdrop created a harmonious fusion. After the users' dance journey, recorded video content was uploaded to the server, primed for effortless sharing on social platforms! The solution was hit among the youth and successfully introduced fresh Vindija fruit juice flavors in one vibrant space during the Špancirfest.
Looking for a futuristic and engaging way to showcase your new product or promote a campaign? Contact us today and let's create a custom solution for you.
