Retail POS stands are everywhere, but are they enough? Our simple formula consits of two factors, creativity and digital features. Blending the two in a tailor-made way always bring the results!
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In every industry, there are unique rules and dynamics at play. Target buyers vary based on the product and its market positioning, evolving alongside industry trends and budgets. The first step revolves around understanding these buyers and the way to address their perceived challenges. The second step includes capturing their attention, while the final focus is on cultivating brand preference and fostering commitment.
For steps 2 and 3, a number of variables are at play. These involves factors such as product quality, pricing, design, branding, and the competitive landscape. However, when it comes to step one —capturing attention —we have a proven formula. It's elegantly simple, yet profoundly impactful, relying on two pivotal factors that hold the key.
GET ATTENTION FORMULA = GET CREATIVE + GO DIGITAL
GET CREATIVE
We understand the importance of creativity—it's where every great idea begins. While it might sound obvious, it's truly the cornerstone of successful projects. We believe in doing things right when we commit to them, rejecting the notion that "something is better than nothing." Our mantra is simple: "If you're going for it, do it exceptionally." That's why we consistently push our boundaries to deliver innovative, cutting-edge solutions that place our clients in the spotlight.
GO DIGITAL
In today's fast-paced world, technology is ever-evolving, and "embracing the digital" is not just a trend—it's a necessity. With our years of experience and a finger on the pulse of the latest trends, we blend our services to offer the most forward-thinking solutions.
Here are a couple of most popular digital solutions in Retail:
HOLOFANS
Holofans use fan technology to create stunning images or videos that seemingly float in space, instantly grabbing the attention of viewers. Captivate your audience with holographic 3D visuals right at the Point of Sale.
HOLOGRAM AND TRANSPARENT SCREENS
Hologram technology gives a futuristic twist to traditional marketing methods. By integrating marketing visuals into the third dimension and combining them with physical objects, we create presentations in retail that are nothing short of revolutionary.
DIGITAL SHELVES
Shelves aren't just storage—they're prime real estate for promotions. This is your final opportunity to communicate with potential customers before they make their decision so elevate your marketing with:
- Video Shelves / LCD Screens on Shelves
- Shelves Video Strip with custom-designed textual or visual content
- Digital Shelf Tags
- LED Shelf Lighted Topplers
DIGITAL WOBBLER
The Digital Wobbler projects custom-made promotional video animations onto surfaces, strategically positioned to catch the eye of supermarket shoppers. They surely make the products stand out on the shelves.
STRECHED LCD SCREEN/DISPLAY
In supermarkets, LCD screens are strategically placed above or between shelves, displaying an engaging video or visual content tailored to the brand.
HOLOFRIDGE
Fridge in the retail as a surface for marketing - of course. But what if we make it digital? We can transform your fridge into eye-catching marketing tool with holographic display on glass doors where you can showcase your brand's promotions or special offers.
TOUCH SCREEN
We can help you engage and entertain customers with interactive touch screens. Whether as standalone digital totems or integrated into shelves, these screens offer a fun and creative way to interact with your brand.
Digital solutions in retail are more accessible than ever, offering endless possibilities to elevate your marketing strategy. Contact us today and let's co-create a tailor solution just for you!
P.S. Pictures are from our Jamnica project, and here are some inspirational links/ideas:
https://demodern.com/projects/nike-digital-retail-experiencehttps://www.raconteur.net/sponsored/touch-the-future-of-in-store-retailhttps://studiofmmilano.com/EN/Work/coop-future-food-district/https://www.trendhunter.com/amp/trends/convenience-retailerhttps://bugle-nectarine-fkbx.squarespace.com/blog/ketjm32iv9arpjck317ha1wblcr240
