Coca-Cola Hellenic: Digital Xmas Magic
Location: Croatia, Slovenia & BiH Digital Activation
Solution: Augmented Reality (AR) Experience
About the Campaign
Holofiction partnered with Coca-Cola to create a next-generation holiday experience that blends festive tradition with cutting-edge technology. Through an interactive WebAR app, we introduced the “Take a Photo with Santa” experience, allowing users to capture a magical moment with Santa Claus—anytime, anywhere.
Designed to spread joy and holiday spirit, this experience made it effortless for users to engage with the brand. With a simple QR code scan—no app installation required—users unlocked a fully immersive AR scene, bringing Santa to life right in their surroundings.
Presentation
The activation seamlessly integrated digital innovation with Coca-Cola’s rich holiday heritage. By leveraging AR, we transformed a holidaz tradition into a shareable and interactive moment, enhancing brand engagement and creating lasting memories.
Let’s Create Magic Together
Looking to bring your brand to life with innovative digital experiences? Contact us today, and let’s craft something unforgettable!
