PUPA MILANO: Immersive Fake Out-of-Home (FOOH) Campaign
Location: Trg Bana Josipa Jelačića, Zagreb
Solutions: CGI Video Production
About the Campaign:
Holofiction partnered with Orbico Hrvatska to bring Pupa Milano’s latest beauty innovation, the Vamp! Lash Extender mascara, to life through a cutting-edge fake out-of-home (FOOH) marketing experience. Aimed at highlighting the mascara’s bold, transformative power, the campaign was designed to captivate audiences and emphasize Pupa Milano’s commitment to forward-thinking, immersive marketing strategies.
Set against the iconic backdrop of Trg Bana Josipa Jelačića in Zagreb, the campaign used innovative visuals and engaging storytelling to create a striking, memorable interaction. By blending physical elements with digital technologies, the experience showcased the product and pushed the boundaries of traditional advertising.
Presentation:
The campaign was brought to life with a striking video production, filmed at the heart of Zagreb. In the immersive visual experience, the Manduševac fountain dramatically sinks into the ground, creating space for the Vamp! Lash Extender mascara to rise and float in mid-air. The product then takes flight, launching like a rocket into a dazzling firework display, symbolizing its power, elegance, and boldness.
The visual experience was designed to captivate and fully immerse the audience, particularly Gen Z, in a world of innovation. Modern FOOH campaigns require interactivity and engagement, and this immersive, visually striking approach delivered exactly that.
Let’s Create Something Stunning Together:
Have a FOOH idea in mind? Contact us today, and let’s create a unique immersive experience everyone will talk about!
