For the iPhone 16 launch at Arena Zagreb, Holofiction partnered with Hrvatski Telekom to create an interactive experience that redefined traditional product showcases. Our goal was to leverage technology to bring excitement and hands-on engagement to attendees.

At the heart of this event was a custom-built touchscreen pinball machine that captivated audiences with a sci-fi twist. The machine featured a digital interface that allowed players to control the game on a large touchscreen, showcasing the precision and responsiveness associated with Apple’s newest product.

Attendees competed in the pinball challenge to win a brand-new iPhone 16, fueling friendly competition and energizing the event. Each flip and tilt felt like a "digital dance-off," with players aiming for the highest score. The top scorer took home an iPhone 16 as a prize.

This interactive activation blended fun with brand engagement, offering a memorable experience that resonated with attendees. Special thanks to our partner, In Vida Agency, for collaborating with us to make this project a success!

We love combining technology and creativity to produce immersive experiences that make events stand out. Have an idea in mind? Let’s talk!