Holofiction at Leaders of Trade, Westin Zagreb
Location: Leaders of Trade, Westin, Zagreb
Solutions: Digital Pinball Game, VR, WebAR Holiday Solutions, Immersive Installations, Three-Sided Holographic Display, LCD Totem, Premium Retail Display, Shelf Dividers
About the Event:
The Leaders of Trade event at the Westin Hotel in Zagreb brought together retail professionals and industry leaders to exchange insights, discuss trends, and explore new opportunities. It provided a valuable platform for businesses in the retail and digital solutions sectors to engage and showcase innovations.
We were pleased to be invited, offering us a chance to demonstrate how experiential marketing and interactive technology can enhance brand engagement and create meaningful customer experiences in a competitive market.
Presentation:
At Leaders of Trade, we partnered with FED solutions and MagicFloor to design an interactive booth that combined immersive multi-purpose technologies. Our goal was to create an environment that encouraged engagement while showcasing how these solutions can enhance retail experiences.
Among the highlights, our Digital Pinball Game provided a fun, dynamic interaction, sparking curiosity and competition. We also showcased AR holiday solutions, such as personalized Santa messages and interactive virtual holiday characters, creating memorable and shareable moments.
We featured a Three-Sided Holographic Display, offering an engaging 3D visualization of products, and an LCD Totem to share informative content. Our Premium Retail Display and customizable shelf dividers demonstrated flexible solutions for optimizing product layouts.
MagicFloor enhanced the experience with interactive floor installations, adding another layer of engagement. Together with FED, known for its expertise in retail branding, we seamlessly integrated these technologies to create a cohesive and engaging booth.
Their experience was invaluable in helping us bring our vision to life, and we are grateful for their continued partnership in delivering high-quality event experiences.
